Rental LED Display Screen Industry is Moving into the Era of Brand Competition Pub Time : 2017-12-21 15:05:00
To the LED display screen field, it is self-evident that the significance of the change brought by the popularity of small pixel pitch LED display technology. The small pixel LED display technology innovation not only make the rental LED display screen industry vibrant once again, and become the main competition field among these large screen display enterprises, also bring the LED display industry new value point of competition - technology PK, solutions PK, customer experience PK and so on. It can be said that LED display industry competition and upgrade has been inevitable.
Taking the opportunity of small pixel pitch LED display rise, LED display industry has shown tremendous market growth potential. Whether it is considering for their own market development or based on the entire LED screen display industry forward-looking layout needs, moving into rental LED display industry have become an inevitable trend, not only the traditional LED display companies are doing mergers and acquisitions, LCD splicing enterprises are also actively layout their market.
In terms of long-term development, the rental LED display business community is expected to form a technology-oriented enterprise focusing on key control systems R & D, a product-oriented manufacturing enterprise focusing on large-scale and standardized production, and a technology-based service enterprise focusing on market application and promotion, a professional market demand-oriented enterprises and so on. Different market positioning means different market entry points and market operation modes. In this case, if an rental LED display screen enterprise wants to stand out from the crowd and compete for a single factor such as product price, solution and service quality, it is hard to get expected value. The comprehensive strength is the key to win, reflected in the specific level of marketing, brand value will undoubtedly become the most powerful evidence.
Since most rental LED display screen enterprises are taking small pixel LED display screens application as an important development goal, LED screens are no longer an independent system dedicated to outdoor applications, they also quickly integrate into the commercial display and other display field. At the same time, many DLP splicing screen and LCD screen enterprises are also competing with rental LED display screen enterprises, making them directly PK in the market. During the practical application, if a company want to get ahead in the LED display industry, they will not only to compete with similar enterprises, but also compete with the already maturely operating LCD splicing and DLP splicing brand enterprises, which is virtually setting out higher requirements to these rental LED display screen enterprise’s brand value set.